Oblò: the window onto sweet treats.

My task was to create the visual identity for Oblò, an artisan pastry shop renowned for its passion, imagination, and commitment to high-quality confectionery. The main challenge was to develop a modern, engaging, and versatile brand identity that would highlight the artisan value of the products, clearly positioning Oblò as a premium brand compared to mass-produced alternatives.

To anchor the design in the reality of the place, I aimed to visually translate the heart of the bakery: the internal window overlooking the workshop, which allows customers to peek in and admire the creation of extraordinary desserts. This inspiration led to the concept of the round logo, which ideally echoes the porthole and its function as a “window onto the dessert”.

The cohesive graphic system, later extended to packaging and in-store communication, needed to be flexible enough to support a diverse range of products, creating an overall image that was warm, inviting, and unforgettable.