A visual language for a well-rounded profession.

When Sergi contacted me, the need was immediately clear: to represent his identity as a versatile professional, capable of handling every aspect of green care with precision. The challenge was to transform this quality, often seen as generic, into a distinctive and recognisable visual strength.

The concept emerged from observing his working style: energy, balance, versatility, and attention to detail. This inspired the idea of a pictogram based on the Vitruvian Man, reinterpreted in a contemporary way – a central, harmonious figure integrating real tools of the trade. Each element communicates competence and completeness.

The visual identity is completed with a natural palette, connected to the earth and the seasons, and with solid lettering designed to convey reliability and presence. The result is a brand that expresses not only what Sergi does, but above all how he does it: with professionalism and genuine care for each project.

‘Finally, an identity that truly speaks to me. My clients immediately understand what I do and trust me even before contacting me. It is exactly what I wanted.’