Shaping the identity of a consulting association.

ARCOM was founded in 2021 as the Regional Association of Management Consultants of Friuli Venezia Giulia, with the aim of promoting management culture and establishing a point of reference for professionals and experts in business consulting.

The main challenge of the project was to build a visual identity that could represent a young association with an authoritative position. It required a delicate balance: on one hand, the solidity and reliability expected in the consulting sector; on the other, the openness, dialogue, and networking that form the foundation of the association.

It was necessary to create a recognisable visual language that was flexible and suitable for various contexts, from training events to digital communication, and collaborations with local organisations and institutions.

‘The project was able to interpret ARCOM’s values from the outset and translate them into a clear and professional identity. It is a work that represents us and provides concrete support for our communication activities.‘