An iconic tribute transformed into a brand.

Elvis Records was born from a genuine passion: that of its founders for the King of Rock. The challenge was clear: to create an identity that honoured the origins of the name without resorting to cliché, maintaining a contemporary, elegant, and instantly recognisable tone.

The starting point was Elvis Presley’s most iconic symbol: his silhouette, particularly his hair. A shape recognisable to any fan, but also a graphic element with exceptional aesthetic potential. This led to the idea of combining that profile with the letter “E,” the initial of Elvis Records.

The palette is minimal, built on bold contrasts that evoke the lights of the entertainment world. The typography accompanies the pictogram with a confident and essential tone. The result is an identity that blends nostalgia and modernity, with a distinctive character that needs no explanation.

‘It is more than a logo: it is our story in a single letter. Everyone notices it, everyone remembers it. It is exactly the vibe we wanted to give the label.‘