A bold, solid, and dynamic brand.

Frau Auto + is a dealership and repair shop founded on technical expertise, reliability, and movement. The rebranding arose from the need to give the brand new visual depth: a more solid and dynamic image, capable of conveying the grit of the automotive world without losing its elegance.

The challenge was to combine precision and dynamism. On one hand, the linearity of the technical sector; on the other, the energy of the world of four wheels. The new pictogram is the result of this fusion: a geometric and rigorous symbol, constructed with clean lines and calibrated proportions, expressing immediacy and control. The “+” reinforces the concept of added value: more care, more services, more attention.

The colour palette uses shades of blue and grey, chosen to express elegance and trust, with a touch of liveliness that recalls the responsiveness of the automotive sector. These colours communicate clarity, technology, and a professional approach.

The result is a brand that not only represents a company but also conveys a method: order, rigour, precision, with that dose of movement that makes the logo lively, credible, and perfectly in line with the world of motors.

‘We wanted an identity that reflected our way of working: precise, reliable, and professional. The new logo fully represents us: clean, modern, and with that touch of dynamism we were seeking. And it has made us more recognisable.‘