A cultural identity balancing tradition and innovation.

SG4K – Sama Gate For Knowledge is a project developed for a Saudi bank targeting the middle class, aiming to create a space dedicated to knowledge and culture.

The work included the creation of the brand and a comprehensive visual system, consistent with the colours of the state and the history and cultural values of Saudi Arabia. The pictogram is based on the symbol of the portal, a central element in Arab culture and a sign of hospitality, protection, and transition.

The identity has been applied to institutional materials, physical installations, educational games for children, interactive totems, and digital applications, which are also present inside the SG4K museum. It is a system designed to operate on multiple levels and enhance the overall experience of the project.